Journal des Vitrines des magasins - store windows, shop windows

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Swide

Swide interviewed Stephanie Moisan, the French young woman behind famous site Le Journal des vitrines.

« She shoots the best shopping windows and displays and for our very own pleasure, takes us on an almost daily journey in glamourous Paris. One window = one focus, creativity is key but it is all done and captured with a « je ne sais quoi» , you know… The essence of Parisian chic. Not only blogging, she is a master in scene settings and have collaborated with well known luxury brands such as Swiss watch maker Delaneau.

Capture d’écran interview smoisan swide
1/ Why this passion for shopping windows?
(SM) Stéphanie Moisan: I have a degree in interior design from the art institute ESAG- Penninghen in Paris. From there I have worked in various areas, fashion (jewellery and accessories), furniture and objects or event settings. But then I realized that shopping windows mixes all of these.
I started to document myself and came to the conclusion that the resources on the web were quite poor and decided to create my blog to share my work as well as my excitement for these dreaming installations.
A shopping window is a media where designers and merchandisers illustrate their mood and messages. It is a temporary work of art that becomes somehow eternal once published on my blog.

2/ To you, what makes a shopping window very unique?
(SM): It has to catch the attention and act as a call-in; it has to be memorable and to enchant. But first and foremost it has to tell a story and provoke a reaction. Gone are the times where products were aligned for the customer to choose

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L'actualité des vitrines des magasins de mode, luxe, beauté, enfant, etc. vous est proposée par Stéphanie Moisan.